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About Us


MUSE Group Asia (M) Sdn.Bhd.

We are a brand activation agency, specialising in MUSIC, SPORTS and ENTERTAINMENT. We have extensive experience in organising international and local large scale events, specialised in sports. Some of our key events are L’Etape Malaysia by Tour De France, Spartan Race Malaysia and HSN21.

We also have the experience in consulting a number of blue chip companies and government agencies in the region on marketing activation from various industries from commercial brands, to media partners.

With 10 years of operating in SEA, we are one of the biggest local sports agencies in the region. We conceptualise, create and execute effective marketing strategy be it in event management, TV and media content development, licensing, partnership development.